It depends. For most small business I would say no unless you don’t have a great domain name to start with. If you have a great domain name like GroundRoof.com I would say unless the only thing we promote is blogging, We don’t need it. Will I buy it to hold my dominance over all things GroundRoof.something….. Not right now. Our domain profile is large enough at this time.
So who cares about GroundRoof.com….. What about me? Well lets say your a small local business and you are called Jim’s Auto Repair. Well Jim.com is taken, Jims.com is taken, Jimsauto.com is taken! Oh no what will you do? Well at the time of writing you can buy JimsAutoRepair.com for $1,300. But why when you could buy JimsAuto.Repair for $40. Well it depends who your customers are. I personalty own some nice short domains but still choose to use a longer .com or .net. Truth is at this current time some people just don’t get if you tell them your email is Jim@Jimsauto.repair and they try to put a .com after it. What ever happened to O.co? They went back to a .com.
The acceptance of other types of domain names will improve over time so maybe grab that .blog or .repair or whatever else it is and hold on to it. For now is that $1,300 really that bad for the online face of your company? Did you spend more then that on the sign hanging outside? Maybe just buy it. But if your on a budget get creative. You can go get CallJimsAuto.com and market around how people should remember to Call Jim’s Auto when in need. (It is available at the time or writing this) Also the blog you will have can go at CallJimsAuto.com/blog. If your worried about it just remember that Faceboook started as TheFacebook and had to buy the shorter domain for a few 100K. I’m guessing they didn’t have that kind of cash while creating the first pages in that dorm room.
Now if your looking for a personal blog and Jim.com is taken but you just want to share your thoughts on a website a Jim.blog domain seems nice but will probably go fast so you better take action now.
Also online business have a whole different set of rules so maybe we will handle that topic in the future.
Need help finding a domain name or buying one? Contact us and we can handle it all for you.
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